Snow blowers are sold in areas where there is a longer cold season and the likelihood of snow. The consumer market for snow blowers is an example of ________.
A)demographic segmentation
B)geographic segmentation
C)competitive advantages
D)external business advantages

Question

Quizplus · Accepted Answer

Geographic segmentation is the process of dividing the market based on geographic location. The fact that snow blowers are sold only in areas with colder climates and snow indicates that the market is geographically segmented. This is the most appropriate answer. The other answer choices do not seem to fit the context provided.

Snow Blowers Are Sold in Areas Where There Is a Longer