Which of the following is an example of a situational factor that could affect a consumer's buying decision?
A)the buyer's social class
B)the layout of a store
C)the buyer's motivations
D)the price of a product

Question

Quizplus · Accepted Answer

The layout of a store is a situational factor that can influence a consumer's buying decision. How the products are arranged, the lighting, the music, and the overall atmosphere in the store can affect a consumer's experience and their likelihood of making a purchase. The other options (social class, motivations, and price) are individual factors that are more related to the consumer's personal characteristics or preferences.

Which of the Following Is an Example of a Situational