Galaxy Lighting is a new company creating chandeliers specifically to be used in hotel lobbies. Since its potential customers are very narrowly defined, it must undertake ________ to focus its marketing efforts.
A)niche marketing
B)situational analysis
C)careful analysis of statistics
D)a search for the appropriate distribution channel

Question

Quizplus · Accepted Answer

Niche marketing involves targeting a very specific group of potential customers, which is exactly what Galaxy Lighting needs to do given its focus on chandeliers for hotel lobbies. Situational analysis, careful analysis of statistics, and a search for the appropriate distribution channel are all important aspects of marketing, but they are not as directly relevant to Galaxy Lighting's need to target a specific customer group.

Galaxy Lighting Is a New Company Creating Chandeliers Specifically to Be