Hilde's Company Wants to Develop an Understanding of the Demographics

Hilde's company wants to develop an understanding of the demographics of people purchasing its new product. The company wants to target its marketing at this demographic of people. The marketing department has used a database management system to identify the characteristics of buyers. Which of the following will be MOST useful for identifying the appropriate demographic group at which to target marketing?

A) data warehousing
B) data brainstorming
C) data consolidation
D) data mining