Exercise Describing Research in Which a Movie Theater Owner Flashed

exercise describing research in which a movie theater owner flashed "Eat Popcorn" and "Drink Coca-Cola" at an exposure rate of 1/3,000 per second on the screen during the presentation of a movie.The owner originally reported an increase in popcorn and sodas sales for this method of advertisement.However, later the owner admitted to falsifying the data.Which statement below best describes why he admitted to falsifying the data?

A) because through the process of reporting and replication other researchers called the results into question
B) because the owner was ready to close his advertising business and did not want people to bother him
C) because through the process of hypothesis formation and collection of data other researchers called the results into question
D) because he did not use the scientific method