exercise describing research in which a movie theater owner flashed "Eat Popcorn" and "Drink Coca-Cola" at an exposure rate of 1/3,000 per second on the screen during the presentation of a movie.This study sparked interest in which topic area in psychology?
A)subliminal perception
B)monocular perception
C)personal introspection
D)personal perception

Question

Quizplus · Accepted Answer

The study described involves the concept of subliminal perception, which is the ability to receive stimuli below the threshold of conscious awareness. The flashing of the messages at a rate of 1/3,000 per second suggests an attempt to reach the subconscious mind of the moviegoers.

Exercise Describing Research in Which a Movie Theater Owner Flashed