Block booking was a studio distribution technique that involved bundling films together and forcing theaters to agree to show them all, rather than picking and choosing individual films. This allowed studios to exert more control over which films were shown and how long they stayed in theaters.

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Block Booking Was

Question 48

Multiple Choice

Block booking was

A) A studio production technique that doubled up on scripts
B) A studio distribution technique that "bundled" films together
C) A studio exhibition technique that used B-roll schedules to limit lengths of films
D) A studio business ploy that "doctored" the accounting books

Correct Answer: