The development of cable and satellite TV has helped fragment the audience.

Question

Quizplus · Accepted Answer

Cable and satellite TV allow for more channels and programming options, leading to a wider range of choices for viewers. This has resulted in a fragmentation of the audience as people can now choose to watch more niche programming that may not have been available with traditional broadcast television. As a result, advertisers must now market to multiple channels to reach their target audience.

The Development of Cable and Satellite TV Has Helped Fragment