Converged and viral media have made public relations more difficult for the U.S.military.

Question

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Converged and viral media have made it more difficult for the U.S. military to control its messages and public image, as information can spread quickly and widely through social media platforms and other online channels before the military has a chance to respond or provide context. This has increased the need for effective crisis communication strategies and proactive media management by military PR teams.

Converged and Viral Media Have Made Public Relations More Difficult