According to research on the sleeper effect, persuasion attempts are much more likely to be successful when we hear them subconsciously, such as when we are asleep.

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The sleeper effect refers to the phenomenon where a persuasive message may initially have little impact, but over time its credibility may increase, leading to attitude change. It is not related to subconscious persuasion attempts while sleeping.

According to Research on the Sleeper Effect, Persuasion Attempts Are