Franchising is a particularly attractive strategy in ____.
A) competing more effectively within the traditional passenger aircraft market
B) developing new marketing processes
C) large firms with dominant market share
D) fragmented industries

Question

Quizplus · Accepted Answer

Franchising is a particularly attractive strategy in fragmented industries because it allows for rapid expansion and market penetration without requiring huge amounts of capital. In fragmented industries, there are many small players and no dominant market share, making it easier for franchises to establish themselves as a major player.

Franchising Is a Particularly Attractive Strategy in ____