In the franchising strategy,the most important competitive advantage for the franchisee is ____.
A) the franchisor's brand name
B) the franchisor's capital resources
C) the franchisor's access to a consolidated market
D) the franchisor's geographic locations

Question

Quizplus · Accepted Answer

The most important competitive advantage for the franchisee in the franchising strategy is the franchisor's brand name. The franchisee benefits from the established reputation and recognition of the franchisor, which can help attract customers and increase sales. Additionally, the franchisor may provide support in areas such as marketing, operations, and training, further enhancing the franchisee's competitive advantage.

In the Franchising Strategy,the Most Important Competitive Advantage for the Franchisee