When a resource or capability is valuable,rare,costly to imitate,and nonsubstitutable,firms may obtain:
A) a temporary competitive advantage.
B) a complex competitive advantage.
C) competitive parity.
D) a sustainable competitive advantage.

Question

Quizplus · Accepted Answer

A resource or capability that is valuable (adds value to a firm's products or services), rare (not widely available), costly to imitate (difficult or expensive for competitors to replicate), and nonsubstitutable (cannot be easily replaced by other resources) can lead a firm to have a sustainable competitive advantage, which is a long-term advantage over competitors. This allows the firm to create value for customers, and potentially earn superior profits.

When a Resource or Capability Is Valuable,rare,costly to Imitate,and Nonsubstitutable,firms