To have the potential to become sources of competitive advantage,resources and capabilities must be valuable,____,and ____.
A) common,easy to imitate.
B) easy to imitate,difficult to implement.
C) rare,costly to imitate.
D) easy to implement,costly to imitate.

Question

Quizplus · Accepted Answer

Resources and capabilities that are valuable but easy to imitate can be quickly replicated by competitors, negating any potential competitive advantage. Therefore, resources and capabilities must also be rare and difficult to imitate in order to provide a sustainable competitive advantage. Additionally, if resources and capabilities are not costly to imitate, competitors may be able to replicate them without facing significant barriers or costs, further reducing the potential for a sustained competitive advantage.

To Have the Potential to Become Sources of Competitive Advantage,resources