Product market stakeholders include the firm's customers,and the principal concern of this stakeholder group is:
A) maximizing the firm's return on investment.
B) providing a stimulating career environment for employees.
C) to obtain reliable products at the lowest possible price.
D) increasing the profitability of the firm.

Question

Quizplus · Accepted Answer

The principal concern of customers as product market stakeholders is to obtain reliable products at the lowest possible price. Customers are interested in getting value for their money and will often compare prices and quality of products before deciding where to make their purchases. Maximizing the firm's return on investment and increasing profitability are important goals for the firm, but they are not the primary concerns of customers. Similarly, providing a stimulating career environment for employees is important for attracting and retaining talented workers, but it is not a direct concern for customers as product market stakeholders.

Product Market Stakeholders Include the Firm's Customers,and the Principal Concern