Strategic intent seeks to ensure that:
A) the goals of the firm are realistic.
B) the goals of the firm are non-specific in order to allow creativity.
C) only top-level managers are committed to the goals of the organization.
D) all of the organization's employees are focused on achieving the firm's goals.

Question

Quizplus · Accepted Answer

Strategic intent is a top-down approach that aims to align all levels of the organization towards achieving the company's goals. This means that all employees, not just top-level managers, should be committed to the goals of the organization. Therefore, option D is the correct choice as it emphasizes the importance of all employees being focused on achieving the firm's goals. Option A is incorrect because strategic intent goes beyond setting realistic goals, it aims at setting ambitious goals that challenge the organization to perform better. Option B is also incorrect because strategic intent requires clear and specific goals that guide the organization towards a common purpose. Option C is incorrect because strategic intent involves the commitment of all employees, not just top-level managers.

Strategic Intent Seeks to Ensure That