The most common model of the process of the diffusion of innovation is the epidemic or 'Scurve' model.This is useful, but is based on a number of unrealistic assumptions.Which of the these is not an assumption of the basic epidemic model?
A)The population consists of two different groups, adopters and imitators.
B)The population is homogeneous.
C)The population has perfect knowledge of the innovation.
D)Information is spread by contact and observation.

Question

Quizplus · Accepted Answer

The basic epidemic or 'S-curve' model of the diffusion of innovation assumes that the population is homogeneous (B), has perfect knowledge of the innovation (C), and that information is spread by contact and observation (D). It does not assume that the population consists of two different groups, adopters and imitators (A); this distinction is more nuanced and not a fundamental assumption of the basic model.

The Most Common Model of the Process of the Diffusion