Observability and trialability are normally positively associated with diffusion and adoption, but in what circumstances might these limit diffusion and adoption?
A)Promote imitation.
B)Improve proto-typing.
C)Reveal shortcomings.
D)Provide feedback.

Question

Quizplus · Accepted Answer

If observability and trialability reveal significant shortcomings or negative consequences of the innovation, it may limit diffusion and adoption. This is because potential adopters may be discouraged from trying or adopting the innovation if they perceive it to be ineffective or undesirable.

Observability and Trialability Are Normally Positively Associated with Diffusion and Adoption