Identifying novel niches is more difficult than conventional marketing or new product development because:
A) Novel niches demand more radical innovation.
B) Segmentation provides limited insights.
C) Novel niches require new knowledge.
D) Consumer markets are different to business markets.
Correct Answer:
Verified
Q4: Which characteristics are not positively associated with
Q5: Bundling component innovations into new integrated systems
Q6: The concept of an innovation network is
Q7: The most effective relationship between developers and
Q8: The most common model of the process
Q9: Innovation can contribute to sustainability in a
Q10: To be effective, scenario planning must satisfy
Q11: The likelihood of the development and adoption
Q12: The design of a Delphi study for
Q13: Observability and trialability are normally positively associated
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