The 'fluid' pattern in Abernathy and Utterback's model is characterised by incremental product and process innovation.

Question

Quizplus · Accepted Answer

The 'fluid' phase in Abernathy and Utterback's model is characterized by rapid and significant product innovation with less emphasis on process innovation, as firms experiment with different designs and approaches to meet market needs. Incremental innovation becomes more common in later phases.

The 'Fluid' Pattern in Abernathy and Utterback's Model Is Characterised