Which of the following is NOT a strategy for picking up weak signals about discontinuities?
A)Market research across existing customer groups
B)Probe and learn/ prototyping
C)Competitor analysis and benchmarking of their products
D)Use futures techniques - scenarios, forecasting, etc.

Question

Quizplus · Accepted Answer

Competitor analysis and benchmarking of their products is not a strategy for picking up weak signals about discontinuities. The other three strategies (market research across existing customer groups, probe and learn/ prototyping, and use futures techniques - scenarios, forecasting, etc.) all involve actively seeking out and gathering information about potential changes and shifts in the market.

Which of the Following Is NOT a Strategy for Picking