The customer relationship management philosophy embraces the idea that the customer is a customer of:
A) The sales representative
B) The sales team
C) The sales manager
D) The company
E) The customer

Question

Quizplus · Accepted Answer

The customer relationship management philosophy emphasizes the value of the customer to the company, making the customer a customer of the company. This approach aims to develop long-term relationships with customers and enhance customer satisfaction, retention, and loyalty. While sales representatives, teams, and managers all play a role in implementing the CRM strategy, ultimately the focus is on meeting the needs and expectations of the customer to benefit the company as a whole.

The Customer Relationship Management Philosophy Embraces the Idea That the Customer