Acquisition of the right customers, based on known or learned characteristics which drive growth and increase margins is known as:
A) Customer profitability
B) Customer buy-in
C) Customer loyalty
D) Customer profitability.

Question

Quizplus · Accepted Answer

Customer profitability refers to the acquisition of the right customers, based on known or learned characteristics which drive growth and increase margins. It involves identifying the most profitable customers and focusing marketing efforts on attracting and retaining them. This approach helps businesses maximize their return on investment by targeting the customers who are most likely to generate the highest profits.

Acquisition of the Right Customers, Based on Known or Learned