Which of the following is an advantage CRM has over traditional mass marketing:
A) Makes it easier to target specific customers by focusing on their needs
B) Creates a better way in which to fire the customer
C) Allows the customer to be tracked
D) All of the above

Question

Quizplus · Accepted Answer

CRM allows for targeted marketing, which is more effective than mass marketing. The other options B and C are either unethical or not necessarily advantages of CRM.

Which of the Following Is an Advantage CRM Has Over