Personal selling fits into a company's:

Question

Quizplus · Accepted Answer

Personal selling is a part of a company's market communications mix. This is because personal selling involves direct communication between a salesperson and potential customers in order to persuade them to purchase a product or service. Personal selling is often used in conjunction with other communication channels such as advertising and public relations in order to create an effective and comprehensive marketing strategy.

Personal Selling Fits into a Company's