Jenna's customers have recently been complaining about the products she has sold them, but she is unsure exactly why. Jenna wants to gather data in order to hone in on the customer needs. This is an example of:
A) Marketing orientation
B) The marketing mix
C) Customer relationship management
D) Data mining

Question

Quizplus · Accepted Answer

Marketing orientation is the focus on creating products and services based on customer needs and wants. In the scenario given, Jenna wants to gather data in order to understand her customers' needs better, indicating that she is striving to have a marketing-oriented approach. The other options (B, C, D) may be relevant, but marketing orientation is the best answer that captures Jenna's immediate concern.

Jenna's Customers Have Recently Been Complaining About the Products She