Alton's new firm operates in an uncertain and rapidly changing market with shifting technology and short product life cycles. Alton is considering the use of independent sales reps because they will give him greater _____________ in distribution channels.
A) Geographic concentration
B) Team selling
C) Flexibility
D) Outsourcing of production
E) Matrix divisional dissection

Question

Quizplus · Accepted Answer

Independent sales reps provide flexibility for distribution channels, allowing Alton to quickly adapt to changing market conditions and technology. Geographic concentration (A) refers to a sales strategy that focuses on a specific region or area, while team selling (B) involves multiple salespeople working collaboratively to close a sale. Outsourcing of production (D) and matrix divisional dissection (E) are not related to distribution channels.

Alton's New Firm Operates in an Uncertain and Rapidly Changing