Tyler takes over as CEO of a failing software company. He asks to see the company's mission statement and finds there isn't one. Without clarity in its mission and goals, Tyler knows the company will lack:
A) Integrated supply chain alliances
B) Strategic direction
C) Generic strategies
D) Functional strategic partnerships
E) Customer delight

Question

Quizplus · Accepted Answer

Without a mission statement, the company will lack strategic direction, which is critical for success. Integrated supply chain alliances, generic strategies, functional strategic partnerships, and customer delight may all be important aspects of achieving strategic direction, but none of these can replace the need for a clear mission statement.

Tyler Takes Over as CEO of a Failing Software Company