Which of the following statements about market opportunity analysis is true?
A) One of the tasks of market opportunity analysis is to determine whether a mission statement is feasible
B) A market opportunity would be viable and attractive to a firm even if the opportunity is inconsistent with the company's mission and objectives
C) The steps involved in a market opportunity analysis begin with the generation of strategies, followed by the determination of marketing objectives and ends with the reviewing and revising of plans
D) Market opportunities must be defined for the whole marketplace, not for specific target markets
E) None of the above

Question

Quizplus · Accepted Answer

None of the provided statements accurately describe market opportunity analysis. Market opportunity analysis involves assessing the potential of a market to determine if it aligns with a company's mission and objectives, and it focuses on specific target markets rather than the whole marketplace.

Which of the Following Statements About Market Opportunity Analysis Is