Hillary knows several of her customers' copier machines are old and likely to need frequent repair. Knowing this, she uses a/an __________ strategy to when selling to these customers.
A) Customer exchange
B) Transactional partnership
C) Upgrading
D) Customer delight
E) Full-line selling

Question

Quizplus · Accepted Answer

Upgrading strategy involves selling customers newer, more advanced products with better features and benefits than their current ones. In this case, Hillary is aware that her customers' copier machines are old and prone to frequent repairs, so she could use the upgrading strategy to offer them newer copier machines that are more efficient and reliable.

Hillary Knows Several of Her Customers' Copier Machines Are Old