Which of the following is NOT an advantage inherent in the use of personal selling as the primary marketing communications tool?
A) The large number of customers that can be reached
B) The amount of information that can be conveyed
C) The two-way communication flow
D) The ability to tailor messages to the needs of interests of specific customers
E) The type of information that can be transmitted to a customer

Question

Quizplus · Accepted Answer

Personal selling does not reach a large number of customers. It is a one-on-one communication method that focuses on building a relationship with individual customers.

Which of the Following Is NOT an Advantage Inherent in the Use