The School of Business at a regional university was the first part of the institution to adopt CRM. Two years later, the initiative was quietly dropped. One possible cause for the failure was:
A) Total buy-in by the staff and administrators
B) Simplification of procedures as a result of CRM
C) Training
D) Focus on software that met the goals
E) Lack of management initiative

Question

Quizplus · Accepted Answer

The fact that the initiative was quietly dropped after two years suggests that there was a lack of management initiative in sustaining the adoption of CRM. This indicates a possible lack of leadership support and commitment, which is often critical for the success of such initiatives.

The School of Business at a Regional University Was the First