Alexandra, the sales manager for a regional hotel chain, knows her salespeople identify customer needs, tailor products and services to meet those needs, negotiate prices and a variety of other activities. She decides to redefine their jobs and call her salespeople:
A) Category management specialists
B) Data mining marketers
C) Marketing representatives
D) Customer loyalty partners
E) Preferred providers

Question

Quizplus · Accepted Answer

While all of the options could potentially fit some of the duties of a salesperson, "Marketing representatives" is the most accurate title for someone who identifies customer needs, tailors products and services, and negotiates prices. The other options may be more appropriate for specific aspects of sales, such as category management or customer loyalty programs.

Alexandra, the Sales Manager for a Regional Hotel Chain, Knows