A salesperson engaged in cold canvassing would be:
A) Determining if a potential customer had the resources with which to buy
B) Engaged in telemarketing
C) Prospecting for potential customers using a mass marketing approach
D) Defining target markets
E) Selling industrial products to employees who were not members of the buying center

Question

Quizplus · Accepted Answer

Cold canvassing is about finding potential customers through a mass marketing approach, such as contacting people through phone or email lists, instead of relying on referrals or established leads. Option A describes qualifying a lead, Option B describes a specific method of contacting potential customers, Option D describes defining target markets (which would typically involve more research and analysis than cold canvassing), and Option E describes a different sales situation (selling to non-buying center employees).

A Salesperson Engaged in Cold Canvassing Would Be