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The Tylenol Crisis Demonstrated That Public Relations Is

Question 24

Multiple Choice

The Tylenol crisis demonstrated that public relations is:


A) Closely linked to sound business practices and corporate social responsibility
B) A good way to "get media coverage" even during a crisis
C) An effective strategy for diverting attention from a negative situation
D) The correct approach for marketing products when public trust is threatened
E) All of the above

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