More than 1.6 million nonprofit organizations fill the gaps in meeting the needs of society left unattended by the other two sectors-for-profit corporations and government.Briefly discuss the changing climate that affects how public relations operates in nonprofit organizations.

Question

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The Answer is The nonprofit sector operates within a climate of change :
(1) Government cutbacks shift responsibility for public services and assistance to voluntary organizations, and may jeopardize government grants to nonprofits.
(2) Competition is intense among charitable groups for financial donations and volunteer support.
(3) Demand for social and support services exceed available resources.
(4) Diversity and cultural issues in the workplace and among target publics must be addressed.
(5) There is growing public concern about the credibility and accountability of tax-exempt organizations and whether increased government regulation is needed.
(6) To address community needs, nonprofits are building collaborative relationships and developing strategic partnerships with corporate donors and/or media organizations.

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