At a board meeting, the Chief Marketing Officer for Procter & Gamble provides a graphical figure that relates market segments to products offered. This graphical figure is likely a(n):
A)market-product grid
B)product differentiation table
C)payoff table
D)growth-share matrix

Question

Quizplus · Accepted Answer

A market-product grid is a visual tool used to show the relationship between market segments and the various products that a company offers. It helps companies identify opportunities for growth and development, and can help guide decision-making around product development, marketing, and sales. The other options (B, C, and D) are not directly related to this type of graphical figure.

At a Board Meeting, the Chief Marketing Officer for Procter