Individual movies, magazines, and books are frequently directed to two or more distinct market segments. This is an example of:
A)mass marketing.
B)mass customization.
C)multiple products and multiple market segments.
D)one product and multiple market segments.

Question

Quizplus · Accepted Answer

This is an example of marketing one product to multiple market segments. The movies, magazines, and books are the same product, but they are marketed differently to different target audiences. This approach allows for more personalized marketing and can increase the product's appeal and reach. It is not mass marketing because each segment is targeted differently, and it is not mass customization because the product itself is not being customized for each segment.

Individual Movies, Magazines, and Books Are Frequently Directed to Two