When the Benihana Frozen Foods Corporation began to offer its Famous Restaurant Classics meals in single serving packages, it was relying on a________ segmentation variable to define a market based on serving size.
A)geographic
B)regional
C)lifestyle
D)demographi c

Question

Quizplus · Accepted Answer

The segmentation variable used by Benihana Frozen Foods Corporation to define a market based on serving size is demographic, which relates to characteristics such as age, gender, income, and family size. Single serving packages are targeted towards consumers who live alone or have smaller households and would prefer a more convenient, portion-controlled option.

When the Benihana Frozen Foods Corporation Began to Offer Its