The Province of Ontario Board of Tourism ran a series of ads showing traditional families enjoying various attractions in the state. Since the apparent target of these is traditional families, it appears the Board of Tourism has segmented the market using
________ variables.
A)regional
B)geographic
C)demographic
D)socioeconomic

Question

Quizplus · Accepted Answer

Demographic variables refer to characteristics such as age, gender, income, education, and family size. In this case, the Board of Tourism is targeting traditional families, which is a demographic variable. Regional and geographic variables would refer to location and physical characteristics of an area, while socioeconomic variables would refer to income and status.

The Province of Ontario Board of Tourism Ran a Series