When a telemarketer calls to sell a consumer vinyl siding for his or her home, the first question the telemarketer asks is if the person answering the phone is a homeowner. Whether the prospect is a homeowner indicates the use of which type of consumer segmentation variable?
A)buying situation
B)demographic
C)usage
D)behaviour

Question

Quizplus · Accepted Answer

The question refers to the telemarketer asking whether the person answering the phone is a homeowner, which is a characteristic related to demographics, specifically home ownership status. Therefore, the use of the segmentation variable is demographic.

When a Telemarketer Calls to Sell a Consumer Vinyl Siding