Pearl Izumi offers three different lines of triathlon gear: Select, Elite, and Pro. Which segmentation characteristic would likely cause a beginner triathlete to purchase a product from the Pro line?
A)geographic
B)behavioural
C)socioeconomic
D)product knowledge

Question

Quizplus · Accepted Answer

Behavioral segmentation, which includes factors like user status or readiness to buy, could lead a beginner triathlete to purchase from the Pro line if they believe it will significantly enhance their performance or if they aspire to quickly reach a higher skill level.

Pearl Izumi Offers Three Different Lines of Triathlon Gear: Select