Many families today hold potluck meals during holidays or special events. Participants bring casseroles, vegetables, breads, and desserts and all share the food. It is easy to forget to take the bowl that you brought to the dinner back home with you. Reynolds responded to this problem by creating Pot Lux cookware, attractive and inexpensive
Disposable dishes for transporting food. Reynolds has recognized how to use ______ variables to segment its market.
A)user status
B)behavioural
C)family size
D)demographi cs

Question

Quizplus · Accepted Answer

The use of Pot Lux cookware addresses a specific behaviour - the need for a disposable dish for potluck meals - and therefore utilizes behavioural variables to segment the market.

Many Families Today Hold Potluck Meals During Holidays or Special