A rehabilitation center wants to target women in their 20s who have received some permanent disability as the result of a skiing accident. In terms of the criteria used for selecting a target market, this market would:
A)have no expected growth.
B)be readily accessible to the firm's marketing programs.
C)be very small.
D)not be compatible with the company's current resources.

Question

Quizplus · Accepted Answer

The market described is very specific, focusing on women in their 20s with permanent disabilities from skiing accidents, which would naturally constitute a very small demographic.

A Rehabilitation Center Wants to Target Women in Their 20s