There are a lot of skateboard manufacturers on the market, but the BMW Streetcarver is the only one with stabilizers and wheel design based on BMW's automobile. This technology gives the BMW Streetcarver better control at high speeds and around sharp turns than any other brand. What type of positioning is BMW using with its skateboard priced at $495?
A)parallel market positioning
B)repositioning
C)distinction positioning
D)differentiation positioning

Question

Quizplus · Accepted Answer

BMW is using differentiation positioning by highlighting the unique features of the Streetcarver, including the stabilizers and wheel design based on BMW's automobile, which give it better control at high speeds and around sharp turns than any other brand. The high price also reinforces the differentiation strategy.

There Are a Lot of Skateboard Manufacturers on the Market