Post Grape-Nuts cereal has been marketed since early 20th century. Its market share has been steadily declining as consumers began associating it with something their grandfather ate. Post recently launched a campaign which invited consumers to try the crunchy cereal on top of their yogurt, their salad, or their bowl of soup as a delicious Addition. This is an example of a __________strategy.
A)perceptual mapping
B)product positioning
C)repositioning
D)product differentiation

Question

Quizplus · Accepted Answer

This is an example of repositioning strategy as Post is trying to change the perception of the product in the minds of the consumers and position it as a versatile addition to different dishes, thereby targeting a wider audience than just its traditional cereal consumers.

Post Grape-Nuts Cereal Has Been Marketed Since Early 20th Century