The iPhone, Blackberry, and new Microsoft smartphone are all positioning themselves in the same target market by emphasizing their superiority in similar product attributes. This is an example of:
A)head-to-head positioning.
B)differentiation.
C)lateral positioning.
D)consumer positioning.

Question

Quizplus · Accepted Answer

The statement describes head-to-head positioning, where competitors are targeting the same market and highlighting their superiority in similar product attributes. Differentiation would involve emphasizing unique and distinct product attributes to stand out in the market. Lateral positioning refers to targeting a different market with a similar product, and consumer positioning involves targeting a specific segment of consumers with customized products.

The IPhone, Blackberry, and New Microsoft Smartphone Are All Positioning