Figure 9-8

-The Dairy Farmers of Canada engaged in a nationwide advertising program that highlighted the benefits of consumer chocolate milk after exercising. After the program was aired, chocolate milk sales increased significantly. What fundamental business decision was likely made that caused the resulting increase in sales?
A)repositioning chocolate milk from a children's drink to an adult's drink
B)conducting market research on the drinking habits of adults
C)hiring a creative, adult-focused marketing company
D)funding academic research on the benefits of chocolate milk

Question

Figure 9-8
 
-The Dairy Farmers of Canada engaged in a nationwide advertising program that highlighted the benefits of consumer chocolate milk after exercising. After the program was aired, chocolate milk sales increased significantly. What fundamental business decision was likely made that caused the resulting increase in sales?
A)repositioning chocolate milk from a children's drink to an adult's drink 
B)conducting market research on the drinking habits of adults 
C)hiring a creative, adult-focused marketing company 
D)funding academic research on the benefits of chocolate milk

Quizplus · Accepted Answer

The decision to reposition chocolate milk from being perceived primarily as a children's drink to being viewed as a beneficial drink for adults, especially after exercising, likely contributed to the increase in sales. This repositioning could have changed the target audience's perception and increased its appeal among adults.

Figure 9-8 -The Dairy Farmers of Canada Engaged in a Nationwide Advertising