"For upscale families who desire a carefree driving experience, Volvo is a premium-priced automobile that offers the upmost in safety and dependability." This could be considered an example of Volvo's:
A)positioning statement.
B)repositioning strategy.
C)segmentation statement.
D)corporate mission.

Question

Quizplus · Accepted Answer

This statement clearly identifies Volvo's target market (upscale families), the benefits of their product (carefree driving experience, safety, and dependability), and positions their brand as a premium-priced option within the market. Therefore, it is an example of a positioning statement.

"For Upscale Families Who Desire a Carefree Driving Experience, Volvo