A two-dimensional matrix with different product dimensions on X and Y axes showing how different products and/or brands are perceived by customers according to those dimensions is known as a:

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A two-dimensional matrix with different product dimensions on X and Y axes showing how different products and/or brands are perceived by customers according to those dimensions is known as a perceptual map. A cognitive map refers to the mental representation of the external world based on perception, knowledge, and experience. Positioning strategy involves how a company positions its product or brand in the minds of customers relative to competitors. A database is a structured set of data that is organized for easy access and retrieval.

A Two-Dimensional Matrix with Different Product Dimensions on X and Y